Brand guidelines
One system. Human · Intelligence · Technology.
This whole site is built to the system below. Hibilter is the company; Humael is the house brand; each product carries a name in the same spirit.
Logo
The wordmark
A pixel “H” built from azure squares with a royal-blue centre, beside the wordmark, with the descriptor locked underneath. Use on deep navy by default; an off-white variant exists for light surfaces. Keep clear space equal to the mark’s height.
Palette
Five colours, one signal.
Drawn straight from the logo: navy holds it all, royal blue is the H centre, azure is intelligence, cyan is the data glow, off-white carries the words.
Navy
#101858Brand navy — wordmark & deep canvasRoyal Blue
#0070E8The H centre — strong CTAsAzure
#00A8E8Primary accent — intelligenceElectric Cyan
#3BE0F0Data & glow — highlightsOff-white
#EAF3FFPrimary text on darkTypography
Two typefaces
Display — Space Grotesk
Human intelligence, amplified by AI.
Body — Inter
Set body copy in Inter. Keep it plain and confident — short sentences, concrete nouns, outcomes first. We explain; we don’t hype.
Voice & tone
How Humael sounds
Do
- Lead with the outcome, then the mechanism.
- Be concrete: name the number, the role, the result.
- Sound governed and confident — “human-in-command”.
- Position as “the first of many”, never a fixed count.
✕ Don’t
- Don’t over-claim or use AI hype words.
- Don’t say “six products” — the suite is growing.
- Don’t bury the benefit under features.
- Don’t mix the palette with off-brand colours.
Building with the Humael brand?
Need logo files, the full token set or partner assets? We’ll send the brand kit.